Personal Branding is identifying your assets, characteristics, strengths and skills as an individual. Its a mix of how you present yourself and how others see you. It's an important strategy for managing how others perceive you and what opportunities you are provided given others' understanding of how you are positioned. Understanding and utilising your Personal Branding will enable significant advantages in your personal and professional lives.
Completing this Level 2 Personal Branding course you'll enable you to share a clear vision of your preferred direction and passions with others in your company. You will explore how to utilise Social Media to define and influence how others see you. You are your brand so protect it. Live it.
- Define your image.
- Control your image.
- Understand how to sharpen your brand.
- Use social media appropriately.
- Manage your brand in a crisis.
- Develop a professional appearance.